The Key To
Selling
Sellers’ Resources
Let our experience help you sell your home quickly, and for the most the market will allow.
The majority of effort we spend on the sale of a home happens before her home ever goes on the market. Here are a few of the more common recommendations.
Reduce Clutter
The advice we give to our sellers most often is to reduce clutter. While a staged home shows the best, an empty home will show better than a cluttered one. Similarly, photos of family leave potential buyers feeling apprehensive about intruding in someone else’s home, instead of imagining it as their own. Compare these first two photographs of the formal living room with the third.

Furniture Staging
In these examples, the nook and the living room are well lit by windows but they are somewhat compartmentalized. The original furniture is large and dark which causes the room to look even smaller and does not take advantage of the light from the window. In the staged photographs, only enough furniture to give the buyer an idea for the room is used. The small glass table and silver base reflect light leave the nook feeling larger and airy. Additionally, the geometric patterns in the carpet and singular color scheme in the living room catch the viewer’s eye.
Carpet and Paint
Staging is not all about furniture. Nothing touches potential buyer emotions as effectively as the smell of fresh carpet and freshly painted walls. Many of our sellers like bold wall colors, yet it is often the first criticism we hear from potential buyers. If a buyer can not see themselves living in a home with “those colors”, they are far less likely to make an offer on it. In these examples, the owner had both the master bedroom and dining room professionally painted with dark colors. After repainting them with a more neutral color and staging the rooms with less furniture, the results were breathtaking.

Professional Photography:
Photos are the most important advertising tools for sellers. Wide angle lenses make rooms feel large and open, and high dynamic range photography combines photographs exposed for the different lighting within your home so the bright windows and lights can be combined with the dim but architecturally pleasing corners in a single photograph.

This effect is most dramatic in the outdoor photos. As you can see above, the first photo is exposed for the home, leaving the beautiful blue sky washed out. Combined with a second photo exposed for the sky and a third exposed for the bushes, the results are much more pleasant.

HDR is helpful inside as well. While the normal photograph of this living room is correctly exposed, combining it with an over-exposed and under-exposed counterpart results in a room that is warmer and fully lit.